Thrive Economic Development was presented with the Wisconsin Economic Development Association (WEDA) Organizational Excellence Award at the 2026 WEDA Governor’s Conference on Economic Development held last week in Middleton, WI. The award, given every other year, was established to recognize member organizations that have demonstrated a strong commitment to economic development and have made outstanding contributions to advancing Wisconsin’s economy.
“Thrive is setting the standard for modern economic development and exemplifies the type of innovation and partnership that strengthens Wisconsin’s economy and communities. WEDA is proud to recognize their outstanding contributions,” said WEDA President & CEO Melissa Hunt. “Their forward-thinking leadership and ability to bring partners together to deliver transformational, game-changing investments truly reflect organizational excellence in Wisconsin.”
Thrive Economic Development, a public-private organization committed to promoting the economic competitiveness of Greater Jefferson County, has demonstrated a consistently successful approach to economic development by aligning public and private partners, advancing site readiness, and helping deliver some of the most significant investment projects in Wisconsin’s history. Their work goes beyond traditional program administration to drive long-term regional competitiveness and community prosperity.
“This recognition belongs to the partners who show up every day to help move Jefferson County forward,” said Thrive Economic Development President Deb Reinbold. “Our board, investors and community stakeholders make it possible to take on complex challenges, from business growth to housing and workforce development, and deliver results that strengthen the entire region.”
The WEDA Organizational Excellence Award was created to acknowledge economic development organizations, businesses, and other entities dedicated to prosperity and growth. Past winners have excelled in innovative program development, introducing new services to market, and providing solutions to local economic challenges.